Short-form video has overtaken both streaming and broadcast TV in weekly time spent
StatPaid Media
Adults globally now spend 6 hours 39 minutes a week with short-form video, against 5 hours 00 minutes with streaming video and 4 hours 55 minutes with broadcast TV. Five years after Reels launched, short-form is the largest video format in the world.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 5 (Five year flip), s. 9; GWI, global, Q3 2025
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