Short-form video now accounts for 95% of all time spent on social
StatPaid Media
Of the 76 minutes a day the average person spends on social, 72 go to short-form video - 95% of all social time. The gap between the two is four minutes.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 4 (Four minute trap), s. 8; GWI, n=960,000, global, Q3 2025
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