5%
WarningPaid Media
Static performance assets compete for the 5% of social time that is not short-form video
Performance campaigns built around static assets are competing for the 5% of social time that is not short-form video - a four-minute daily window, and a shrinking one.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 4, s. 8; GWI, n=960,000, global, Q3 2025
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