3 in 7
StatBrand Strategy
3 in 7 consumers enjoy life without planning for the future
3 in 7 consumers say they like to enjoy life and do not worry about planning for the future, and outstanding balances on short-term personal loans keep rising globally. Short-term fulfilment - including doom spending - is a durable consumer posture, not a blip.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
p. 17, Lifestyles Survey (n=40,337); Passport Payments and Lending
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