Natural-claim FMCG is a USD 377 billion market
$377.2bn
natural-claim FMCG sales
StatTrends
FMCG products carrying a natural claim generated USD 377.2 billion in global retail sales in 2024, with more than 8,000 new natural-claim products launched online in a single year. Comfort-seeking consumers read natural as calmer, safer and less processed.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
pp. 8-9, Euromonitor Passport Sustainability and Passport Innovation
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