Half of consumers will pay a 10% premium for scientifically formulated beauty
49%
pay premium for science
StatTrends
49% of consumers would pay at least 10% more for premium beauty products with a scientific formulation, and more than half rate medical endorsement or medicated formulation as premium-worthy features. Science and clinical proof, not indulgence, now justify the beauty premium.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
p. 28, Voice of the Consumer: Beauty Survey, Jun-Jul 2025 (n=18,223)
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