USD 6.9tn
StatBrand Strategy
Health goods and medical services will be a USD 6.9 trillion market in 2026
Global consumer expenditure on health goods and medical services is expected to reach USD 6.9 trillion in 2026, with dermocosmetics posting double-digit CAGR in every region from 2020 to 2024. Euromonitor's Rewired Wellness prescription: move from seller to partner - brands as copilots in ongoing personal health journeys.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
p. 29, Euromonitor Passport Income and Expenditure; Passport Beauty and Personal Care
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