Comfort Zone: two thirds of consumers are trying to simplify their lives
PrincipleTrends
Comfort Zone: two thirds of consumers are trying to simplify their lives
Two thirds of consumers look for ways to simplify their lives. Euromonitor's Comfort Zone trend: people in protection mode redefine their standard as 'less but better', and reward products that sell calm, ease, control and reassurance.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
pp. 5-6, Euromonitor Global Consumer Trends 2026, Lifestyles Survey (n=40,337)
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