Comfort Zone: two thirds of consumers are trying to simplify their lives
PrincipleBrand Strategy
Comfort Zone: two thirds of consumers are trying to simplify their lives
Two thirds of consumers look for ways to simplify their lives. Euromonitor's Comfort Zone trend: people in protection mode redefine their standard as 'less but better', and reward products that sell calm, ease, control and reassurance.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
pp. 5-6, Euromonitor Global Consumer Trends 2026, Lifestyles Survey (n=40,337)
Go to the originalMore from this source
StatThe stress gap: 58% of consumers are stressed daily, far fewer act on it weeklyStatBelief that individual choices can change the world fell from 56% to 51% in a yearStatNatural-claim FMCG is a USD 377 billion marketCaseMcDonaldland and Taco Bell's Y2K menu turned nostalgia into product linesStatMore than half of consumers only buy from brands they completely trustStat58% of consumers seek curated experiences and half want uniquely tailored productsStat3 in 7 consumers enjoy life without planning for the futureStatHalf of professionals expect individualism to reshape their industry within five yearsCaseNike reframed Just Do It into Why Do It? for the radical-honesty eraStatThree quarters of consumers track their health with a device or appStatGLP-1 use among weight-loss consumers jumped from 6% to 9% in a yearStatHalf of consumers will pay a 10% premium for scientifically formulated beauty