Three quarters of consumers track their health with a device or app
3 in 4
track their health
StatTrends
3 in 4 consumers track their health with a device or app, nearly 40% are comfortable using at-home diagnostic kits, and 34% of Gen Z track their sleep. Everyday wellness is becoming clinical-grade, real-time and self-directed.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
pp. 26-27, Voice of the Consumer: Health and Nutrition Survey, Feb 2025 (n=21,207)
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