Belief that individual choices can change the world fell from 56% to 51% in a year
StatTrends
The share of consumers who feel they can make a difference to the world through their choices and actions fell to 51% in 2025, from 56% in 2024. Consumers are shifting from activism to pragmatic adaptation - air conditioner sales are expected to pass 189 million units globally in 2026.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
p. 7, Voice of the Consumer: Sustainability Survey 2024 (n=35,369) and 2025 (n=40,337)
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