58% / 50% / 43%
StatBrand Strategy
58% of consumers seek curated experiences and half want uniquely tailored products
Personalisation demand is now explicit and majority-scale: 58% of consumers seek curated experiences tailored to their tastes, 50% want products and services uniquely tailored to them, 47% like to be distinct from others, and 43% want to engage with brands to influence product innovation.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
pp. 18, 20, Voice of the Consumer: Lifestyles Survey, Jan-Feb 2025 (n=40,337)
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