Half of professionals expect individualism to reshape their industry within five years
53%
expect individualism influence
48%
refocused marketing activity
StatTrends
53% of industry professionals say the growth of individualism and personalisation trends will highly influence their industry over the next five years, and 48% say their company has already refocused marketing activity in response to changing consumer trends.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
p. 19, Voice of the Industry Survey, Mar 2025 (n=291) and Sep 2024 (n=816)
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