1 in 5
StatBrand Strategy
One in five consumers associate Chinese beauty products with innovative technology
Perception of Chinese brands is shifting from cheap to innovative: 1 in 5 consumers already associate Chinese beauty products with innovative technology and formats, and 62% say international products are more readily available than five years ago. The affordability remains - Chinese-origin beauty SKUs in the UK sell at a fraction of non-Asian prices.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
pp. 36-37, Voice of the Consumer: Beauty Survey (n=20,206) and Lifestyles Survey (n=40,337)
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