4 of 5
StatBrand Strategy
Four of the five top global e-commerce retailers originated or are based in China
Four of the five top retailers by 2024 global e-commerce sales either originated or are based in China, China is forecast to export USD 4 trillion in goods and services in 2026, and its cross-border retail e-commerce is projected at USD 127.4 billion. The Next Asian Wave is a distribution fact, not a cultural curiosity.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
pp. 39-40, Euromonitor Passport Retail; Passport Economy, Finance and Trade
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