One in four TikTok users has bought directly inside the platform
1 in 4
bought inside TikTok
StatTrends
As of early 2025, one in four TikTok users had made a purchase inside the platform, and 37% of livestream shoppers use the channel to discover new brands, products or services. Content and commerce have converged - discovery, persuasion and checkout happen in one scroll.
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
p. 38, Voice of the Consumer: Digital Shopper Survey, Apr 2025 (n=10,295)
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