Most retail sales still happen in store and stay invisible to digital optimisation
in-store share of retail sales
73%
today
70%
2029
StatPaid Media
73% of retail sales still happen in store, and the forecast for 2029 is 70%. The larger half of retail remains largely invisible to digital performance optimisation.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 8 ($22 trillion blindspot), s. 12; Activate Consulting Technology + Media Outlook 2026
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