The four Euromonitor consumer trends for 2026
PrincipleTrends
Euromonitor's four consumer trends for 2026: Comfort Zone (consumers in protection mode reward calm, simplicity and control), Fiercely Unfiltered (radical honesty and individuality make authenticity a trust currency), Rewired Wellness (clinical-grade self-care moves home, brands become health copilots) and Next Asian Wave (Chinese brands win on innovation, price and mobile-first commerce).
Source
Euromonitor International, Top Global Consumer Trends 2026 (2025)
Euromonitor International (Ali Angus, Jana Rude et al.)
Euromonitor Global Consumer Trends 2026, published November 2025
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StatThe stress gap: 58% of consumers are stressed daily, far fewer act on it weeklyPrincipleComfort Zone: two thirds of consumers are trying to simplify their livesStatBelief that individual choices can change the world fell from 56% to 51% in a yearStatNatural-claim FMCG is a USD 377 billion marketCaseMcDonaldland and Taco Bell's Y2K menu turned nostalgia into product linesStatMore than half of consumers only buy from brands they completely trustStat58% of consumers seek curated experiences and half want uniquely tailored productsStat3 in 7 consumers enjoy life without planning for the futureStatHalf of professionals expect individualism to reshape their industry within five yearsCaseNike reframed Just Do It into Why Do It? for the radical-honesty eraStatThree quarters of consumers track their health with a device or appStatGLP-1 use among weight-loss consumers jumped from 6% to 9% in a year