Best adam&eveDDB Campaigns of All Time
Most agencies try to sell you a product, but adam&eveDDB usually prefers to sell you a lump in your throat or a very specific kind of British absurdity. They are the masters of the high-budget emotional heist - making you weep over a CGI penguin before you even realize you need to buy a department store sofa. It is a rare talent for making the sentimental feel strategic. Browse the work below.
32 campaigns
Pot Noodle: NOTHING SATISFIES LIKE POT NOODLE
Pot Noodle comically amplified the visceral satisfaction of eating its noodles by showing a woman's loud slurping disrupting an entire office, humorously proving that nothing else delivers such an intensely gratifying experience.
Twix: Two Is More Than One
Twix replaced its long-running "Left vs. Right" rivalry with a surreal 1970s car chase where a crash reveals two cars stacked together, dramatizing the simple truth that having two of a good thing is always better than one.
Columbia Sportswear: Expedition Impossible
Columbia challenged flat-earthers to prove their theory by finding the Earth's edge, promising the entire company as a prize to humorously demonstrate that their gear is 'Engineered for Whatever' - even the most absurd and impossible expeditions.
Columbia Sportswear: Engineered For Whatever - Product Test Films
Columbia subjected its gear to absurdly extreme torture tests - like a desert sauna blasted by flamethrowers - to prove technical superiority through dark humor, contrasting a protected twin against his suffering brother to make durability entertaining rather than just functional.
Columbia Sportswear: Engineered for Whatever
Columbia subverted the "pristine nature" trope by depicting the outdoors as a chaotic, violent, and unpredictable "motherf***er," proving their gear is engineered for the brutal reality of the wild rather than just the postcard-perfect moments.
ITV X CALM: Missed Birthdays
To confront the silence around youth suicide, the campaign used a 'Trojan Horse' installation of 6,929 birthday balloons to lure shoppers into a joyful-looking space, only to reveal each balloon represented a 'missed birthday' of a child lost to suicide.
TEMPTATIONS: Cats Lose Their Cool - Teenage DJ Cat
The campaign personifies cats as aloof, moody teenagers who think they are too cool for their owners, only to have their composed facade instantly shattered by the irresistible taste of Temptations treats, proving even the most detached feline can't resist.
CALM x ITV - The Last Photo
CALM and ITV created "The Last Photo" campaign to challenge the common misconception about what suicidal behavior looks like. By showcasing final photos of people who seemed happy before taking their own lives, the campaign aimed to raise awareness that suicidal intentions aren't always obvious and encourage people to intervene and offer support.
Skittles: Recolour The Rainbow
Skittles evolved its tradition of removing its rainbow by using those donated colors to restore iconic black - and - white photographs from LGBTQ+ history, transforming a symbolic gesture into a tangible act of preserving and celebrating queer visibility.
Childline: Nobody is Normal
Childline created a stunning stop-motion animated film using handcrafted clay and felt puppet schoolchildren - each beautifully imperfect and unique. Set to Radiohead's "Creep," the film follows these endearingly odd characters through school life, showing that everyone feels weird, different, and out of place. The exceptional craft made each puppet's flaws feel deliberately beautiful, reinforcing the message that "nobody is normal" - and that's perfectly okay.
Lloyds Bank: Epic Journey
Lloyds Bank uses the cinematic journey of a mare and foal to dramatize inter - generational support, positioning the bank as a steadfast companion that helps families navigate life's challenges through its iconic, enduring symbol of the black horse.
Volkswagen: Baby
Volkswagen dramatized the chaotic journey of new parenthood, using a baby's growth to highlight how its We Connect Go app simplifies car management - from parking to fuel - allowing parents to focus on life's precious, messy moments.
Lloyds Bank: The Running of the Horses
Lloyds Bank revitalized its 'By Your Side' promise by dramatizing its iconic black horse as a massive, cinematic herd, symbolizing collective strength and enduring support for the British public during times of significant social and economic change.
Cybersmile: #TrollingisUgly
Cybersmile partnered with influencer Chessie King to Photoshop her body in real-time based on negative troll comments, visually manifesting the absurdity of online abuse to prove that trolling is ugly and impossible to satisfy.
Marmite - Smugglers
Marmite transformed UK expats' longing for their beloved spread in the US into a playful, mock-documentary-style 'smuggling' operation, recruiting loyal fans to covertly transport jars, creating buzz and a unique emotional connection through shared adventure and scarcity.
Calm: Project 84
The campaign by Calm, a mental health organization, created 84 life-size statues of real men who died by suicide and placed them on rooftops across London to visually represent the shocking weekly statistic of male suicide and force people to confront the issue in a powerful, unmissable public display.
John Lewis: The Boy and the Piano
John Lewis created a heartwarming Christmas campaign showing how a single gift (a piano) can transform a person's entire life trajectory, using Sir Elton John's personal story to demonstrate that the right present can inspire lifelong dreams and potential.
Marmite: Gene Project
Marmite revitalized its polarizing 'Love it or Hate it' positioning by using genetic science and facial recognition technology to 'prove' that preference for the spread is an inherited trait, turning a subjective taste into a scientific certainty.
Waitrose: Coming Home for Christmas
Waitrose dramatized the universal, emotional journey of 'coming home for Christmas' through an epic robin's perilous adventure, connecting the brand to the warmth, comfort, and deep significance of festive family gatherings and shared meals, resonating deeply with audience desires for connection.
VW: Alien
Volkswagen humorously contrasted its practical "Hands Free Boot Opening" feature, which isn't suited for dramatic Hollywood escapes, with its genuine support for independent cinemas, cleverly highlighting both product utility and brand values through unexpected self-deprecation.
Nicorette: One Breath
Nicorette created a powerful marketing campaign that uses freediving as a metaphorical journey of overcoming smoking, demonstrating how quitting smoking can transform your breath and life potential. By showcasing a freediver who conquered smoking and now achieves incredible underwater feats, the campaign emotionally connects quitting smoking with gaining personal freedom and reclaiming one's physical capabilities.
Harvey Nichols: Shoplifters
Harvey Nichols used real CCTV footage of shoplifters, masking their faces with playful animations, to humorously suggest that while stealing is illegal, customers can get freebies legitimately by downloading the brand's new loyalty rewards app.
Mulberry: Miracle
Mulberry humorously exaggerates the universal desire and reverence for luxury items, transforming a simple handbag into a revered object that draws unexpected admirers in a modern nativity scene, making the product feel truly special and miraculous.
John Lewis: Monty the Penguin
John Lewis created a heartwarming Christmas narrative about a boy helping his imaginary penguin friend find love, using a plush toy as the ultimate gift. This worked by tapping into universal themes of childhood imagination, loneliness, and the profound joy of giving, making the brand synonymous with emotional connection during the festive season.
Brothers in Arms: Bank Job
Brothers in Arms charity turned $1 bank transfers into a unique marketing channel, sending small deposits with embedded messages to potential corporate sponsors' accounts, forcing them to call back to resolve the accounting discrepancy and ultimately discuss sponsorship.
Save the Children: Most Shocking Second a Day
Save the Children created a powerful video showing a young girl's normal life gradually transforming into a war-torn nightmare, using a "second a day" format to dramatically illustrate how conflict suddenly disrupts children's innocent everyday experiences.
Harvey Nichols: Sorry I Spent it on Myself
Harvey Nichols cleverly subverted holiday gifting by repackaging mundane household items as luxury 'Sorry, I Spent it on Myself' gifts, allowing consumers to indulge themselves while humorously fulfilling gift obligations with minimal expense, tapping into a relatable desire for self-indulgence.
Marmite: Rescue
Marmite's 'Rescue' campaign brilliantly leveraged the emotional resonance of animal welfare by creating a parallel world where forgotten Marmite jars were neglected pets, dramatically highlighting product dormancy and encouraging consumers to either 'love it, hate it, just don't forget it' to drive re-engagement.
John Lewis: The Bear and the Hare
John Lewis's "The Bear and the Hare" animated tale beautifully dramatized the spirit of thoughtful Christmas giving through a hare's selfless act for its hibernating bear friend, emotionally connecting the brand with the joy of shared festive moments and unforgettable gifts.
John Lewis: The Journey
John Lewis created a heartwarming Christmas campaign showing a little boy befriending a lonely snowman, emphasizing the power of empathy, connection, and giving during the holiday season. The brand used an emotional animated story and a cover of "The Power of Love" to demonstrate that the true meaning of Christmas is about care, understanding, and making others feel special.