Government of Sao Paulo: Her Dome
The Government of Sao Paulo tasked DPZ with reducing domestic violence and femicide rates. The challenge was that traditional restraining orders were ineffective and victims were forced to call for help while in danger. The client needed a solution that would accelerate police response times and provide women with a reliable, invisible layer of protection without requiring them to constantly alert authorities.
Creative Idea
The state turned existing offender tracking data into an automated, real-time victim protection shield.
The campaign created an invisible digital safety net by integrating offender GPS ankle bracelets with a victim-facing mobile app, shifting the burden of protection from the victim to the state through real-time police intervention.
Turning Offender Tracking Into Victim Protection
From Passive Monitoring to Active Defense
The technical core of the campaign involved a sophisticated integration between the Secretariat of Public Security database and the SP Por Todas mobile application. By utilizing the existing GPS ankle monitor infrastructure already worn by offenders, the system creates a geofenced perimeter around the victim. When an aggressor enters a prohibited zone, the system triggers an automated alert directly to the nearest police patrol unit, bypassing the need for the victim to manually dial emergency services during a high-stress confrontation.
Scaling Safety Across the State
The initiative represents a significant shift in public policy, moving from reactive policing to predictive intervention. Since its implementation, the system has successfully monitored thousands of high-risk cases across the state. By automating the response, the government reduced the average time between a breach of a restraining order and police arrival to under three minutes in urban centers. This digital shield effectively removes the physical and psychological burden of reporting from the victim, ensuring that the state remains the primary actor in maintaining the perimeter of safety.
Engineering a Silent Guardian
The production required a massive cross-departmental collaboration between software engineers and law enforcement tactical teams. The development phase focused on latency reduction to ensure that GPS data points were processed in near-real-time. The project also included a comprehensive training program for the Military Police of São Paulo, ensuring that officers were equipped to interpret the automated alerts and prioritize these specific interventions as high-priority tactical responses. This infrastructure now serves as a blueprint for other Brazilian states looking to modernize their domestic violence prevention protocols.
Creative Strategy Deconstructed
Company
The government leveraged its authority to integrate police intelligence, judicial orders, and electronic monitoring systems into a unified digital platform.
Category
Public safety campaigns typically rely on passive awareness, hotlines, or educational messaging that places the burden of action on victims.
Customer
Victims felt trapped and terrified, needing immediate, reliable protection that did not require them to manually call for help during emergencies.
Culture
Rising femicide rates and the failure of traditional restraining orders created an urgent demand for tech-driven, proactive state intervention.
Company
The government leveraged its authority to integrate police intelligence, judicial orders, and electronic monitoring systems into a unified digital platform.
Category
Public safety campaigns typically rely on passive awareness, hotlines, or educational messaging that places the burden of action on victims.
Strategy:
Shift the burden of protection from the vulnerable victim to the state through proactive digital infrastructure.
Customer
Victims felt trapped and terrified, needing immediate, reliable protection that did not require them to manually call for help during emergencies.
Culture
Rising femicide rates and the failure of traditional restraining orders created an urgent demand for tech-driven, proactive state intervention.
Strategy:
Shift the burden of protection from the vulnerable victim to the state through proactive digital infrastructure.
Results
The initiative led to a 17.7% increase in reported restraining order violations and a 41.7% increase in restraining orders issued. Additionally, the technology's success in São Paulo influenced the Brazilian Senate to approve the mandatory use of electronic ankle monitors for aggressors nationwide.
+17.7%
increase in reported restraining order violations
+41.7%
increase in restraining orders issued
20x
faster police response time
Strategy Technique
Build an Utility, Not an Ad
Instead of running awareness ads, the government built a functional tool that solves the core problem of response time. It provides tangible safety rather than just messaging.
Explore Technique
Creative Technique
Technology
The campaign utilizes existing electronic monitoring infrastructure to create a new, proactive safety utility. It transforms passive tracking data into an active, life-saving shield for women.
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Craft Breakdown
The campaign's exceptional execution lies in its digital craft and data visualization, transforming complex GPS tracking systems into an intuitive, life-saving visual concept.
The seamless integration of real-time mobile app data with state-monitored ankle bracelet telemetry creates a functional, life-saving utility.
The clean, abstract 3D map graphics perfectly communicate how the invisible protective dome operates in real-world urban environments.
“The synergy between the digital application design and the clear visual storytelling of the 3D maps makes a complex security network immediately understandable.”
