50%
StatBrand & Creativity
Anime is now a mass fandom among Gen Z
Anime is watched at least weekly by 50% of Gen Z, even in markets traditionally dominated by Hollywood studio entertainment, making it a fandom many brands have successfully joined.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 15 (Dentsu 2026 Media Trends)
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