5m vs 45m+
CaseBrand & Creativity
On's extra social content outdrew its hero spot ninefold
On's Dreamers spot with Zendaya got 5m views on YouTube, while its additional social content, including bloopers and jokey Reels with stylist Law Roach, added another 45m+ views.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 23
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