Brand budgets trail young audiences into short-form video by more than three to one
StatPaid Media
50% of Gen Z and millennial media time is spent on short-form video, while only 16% of brand budgets are allocated there. The gap between where the audience is and where the brand money goes is more than three to one.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 6 (Undervalued attention), s. 10; Dentsu CMO Navigator, 2024
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