+21% at 5s, +13% at 10s
StatPaid Media
Attention accumulated across repeated short exposures converts better than the same seconds in one impression
Attention accumulated across repeated short exposures outperforms the same attention delivered in one sitting. Viewers reaching five cumulative attentive seconds in a week converted 21% better than viewers who got five attentive seconds in a single impression; at ten seconds the advantage was 13%.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 6, s. 10; Lumen x Havas (2024), 'What do 9,000 brand lift studies teach us about attention and memory?'
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