Attention accumulated across repeated short exposures converts better than the same seconds in one impression
+21%
conversion uplift at 5s
+13%
conversion uplift at 10s
StatPaid Media
Attention accumulated across repeated short exposures outperforms the same attention delivered in one sitting. Viewers reaching five cumulative attentive seconds in a week converted 21% better than viewers who got five attentive seconds in a single impression; at ten seconds the advantage was 13%.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 6, s. 10; Lumen x Havas (2024), 'What do 9,000 brand lift studies teach us about attention and memory?'
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