Brand building is CMOs' number one priority for 2026
StatPaid Media
Brand building is the number one CMO priority for 2026, and 41% plan to increase upper-funnel spend share - the highest of any part of the funnel.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 7 (Great brand pivot), s. 11; McKinsey State of Marketing, 2026
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