79% vs 26%
StatPaid Media
Business messaging is opened three times more often than email
Messages sent through WhatsApp are opened at an average rate of 79%, against 26% for email.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 11 (Messaging multiplier), s. 15; Forrester Consulting, Total Economic Impact of WhatsApp for Business (commissioned by Meta), June 2025, updated October 2025
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