WhatsApp is opened more than twice as often as any other app on earth
StatPaid Media
WhatsApp is opened an average of 891 times a month per user, against 359 for the second most opened app on earth - it is opened roughly two and a half times as often as its nearest rival.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 11, s. 15; Dentsu, Human Truths in the Algorithmic Era 2026, quoting We Are Social and Meltwater, Digital 2025 Global Overview Report
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