Shares of content that helps people escape uncertainty more than tripled during 2025
+214%
uncertainty escape content shares
StatPaid Media
Shares of content that helps people escape uncertainty rose 214% between the first and second half of 2025, measured across 1.6 trillion public shares on Facebook, Instagram and Threads.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 12 (Control in chaos), s. 16; Meta Consumer Trends / Vertical Trends Agent, 2026, H1 2025 vs H2 2025
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