Calm, care and cozy are the fastest-growing sharing themes on social
StatPaid Media
The fastest-growing sharing themes of 2025 cluster into three moods: care (appreciation +478%, community support +145%, grateful heart +121%), cozy (comfort food +204%, cozy moment +201%, peaceful morning +201%) and calm (simple aesthetic +202%, minimalist design +188%, monochrome +129%).
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 12, s. 16; Meta Consumer Trends / Vertical Trends Agent, 2026, H1 2025 vs H2 2025
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