Comedy is the most shared content category on social, ahead of motivation
173bn
comedy global shares
StatPaid Media
Comedy was the most shared content category of 2025 with 173 billion shares globally; motivation was third with 119 billion.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 12, s. 16; Meta Consumer Trends, 2026
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