18% → 34%
CaseBrand & Creativity
Hot Topic's TikTok sitcom nearly doubled store-visit intent
Hot Topic's TikTok-first series Mall Rats drew 10m+ views, and a custom lift study showed intent to visit a Hot Topic store rose from 18% in the control group to 34% among viewers.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 25 (Small W•rld & Tracksuit lift study)
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