$5k
CaseBrand & Creativity
Liquid Death graduates ideas from a small social test to TV
Liquid Death tests ideas with around $5k of social spend outside its usual audience; if save and share ratios hold, the idea becomes a YouTube pre-roll, and if people don't skip after five seconds, it can move to TV.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 25 (Dan Murphy, Liquid Death, SXSW 2025)
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