"It's so important we're talking fan to fan, not brand to fan."
QuoteBrand & Creativity
"It's so important we're talking fan to fan, not brand to fan."
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 15 (Jennifer Healan, VP marketing, brand, content and culture, McDonald's)
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