Consistency is a profit multiplier for entertaining brands
PrincipleBrand & Creativity
Consistency is a profit multiplier for entertaining brands
Creators are recognisable before you see their face because of consistent visual codes, formats, characters and sounds. Brands that repeat recurring characters, sounds or images in a series build the same instant recognition.
Source
Entertain or Die 3.0 - Small W•rld x Tracksuit (2026)
Dan Salkey (Small W•rld), Max Willson (Tracksuit), Sophia Epstein, Dom Hoskins
p. 17
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