Optimising ads to in-store as well as online sales multiplies incremental purchases
2.8x
incremental purchases multiplier
StatPaid Media
Ads optimised against both online and in-store sales drove 2.8x more incremental purchases than the same ads optimised for web sales only.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 8, s. 12; Meta case study, 2025
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