A pre-purchase 'how did you hear about us' survey is the cheapest brand attribution tool
PrincipleBrand Strategy
A pre-purchase 'how did you hear about us' survey is the cheapest brand attribution tool
A pre-purchase 'how did you hear about us?' survey lets Eucalyptus pair each referral channel (TV, radio, out-of-home) with its spend, conversion and LTV, turning brand channels into something that can be compared on efficiency. It is imperfect self-reported data, so it is triangulated with brand tracking, ad-account creative data and GA first-party data.
Source
Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
00:40:16-00:41:29 Carly Griffin
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