BVOD and YouTube are Eucalyptus's reliable brand placements below Super Bowl budgets
CaseBrand Strategy
BVOD and YouTube are Eucalyptus's reliable brand placements below Super Bowl budgets
For brand building without a Super Bowl budget, Eucalyptus finds broadcaster video on demand (BVOD) and YouTube the most reliable placements: both grow awareness and the customers they bring in convert at a rate that works for the business.
Source
Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
00:55:26 Carly Griffin
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