Juniper took one angle from hundreds of Meta ads to YouTube, TV and a national PR campaign
CaseBrand Strategy
Juniper took one angle from hundreds of Meta ads to YouTube, TV and a national PR campaign
Juniper, Eucalyptus's medical weight loss brand, started from the insight that people saw medical weight loss as cheating. It tested hundreds of Meta ads arguing 'medical weight loss is not cheating', graduated the winning language into a YouTube explainer, then a TV campaign, and finally a national white paper and PR campaign on sentiment around medical weight loss, all carrying the same message.
Source
Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
00:34:37-00:36:08 Carly Griffin
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