Brands learn and scale faster with performance marketing: creative volume grows exponentially with spend
PrincipleBrand Strategy
Performance marketing is a test-and-learn engine, not just short-term ROI. Across TRGT's client accounts the number of creatives launched rises steeply with spend on a log-log scale: the accounts that spend the most also launch by far the most creatives, and the relationship is exponential rather than linear. Scale is earned by learning faster, which is why brands learn and scale faster with performance marketing.
Source
Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
deck p16 (TRGT data), 00:19:16
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