Articles by Monika Farkasova
The Brand Equity Illusion: 71% of your brand equity is NOT built via paid media
New data reveals paid ads build only 28% of brand equity. The other 71% is built in places your agency doesn't even have the password to access.
World Cup 2026: Why Norwegian Just Painted Itself in British Airways Red
A high-stakes World Cup bet ends in a brilliant brand hijack. Is this the best piece of reactive marketing in 2026?
5 Cannes Lions 2026 Hidden Gems That Outsmarted the Algorithm
Forget the expensive corporate manifestos. These five brilliant, under-the-radar campaigns from Cannes Lions 2026 won by using pure human psychology.
The Brutally Honest Truth About the Cannes Lions 2026 Winners
Cannes Lions 2026 proved that when you stop running expensive corporate sermons and start solving real-world friction, you actually win the industry.
The Creator Effectiveness Playbook: Brand Memory Over Cheap Views
New data from 1,217 paid ads and $70M in spend proves creators build brands - but only if you measure what actually sticks.
Cannes Lions 2026: Day 5 Top Campaigns, Deconstructed
A brutally honest, science-backed look at the final Grand Prix winners of Cannes Lions 2026 that chose human truth over corporate wallpaper.
Cannes Lions 2026: Day 4 Top Campaigns, Deconstructed
A brutally honest, science-backed look at the Day 4 Cannes winners that chose human truth over corporate wallpaper.
Cannes Lions 2026: Day 3 Top Campaigns, Deconstructed
Cannes Lions Day 3 proved that when you stop treating audiences like targets and start treating them like humans with taste, magic happens.
Cannes Lions 2026: Day 2 Top Campaigns, Deconstructed
Cannes Lions 2026 Day 2 proved that when you stop treating audiences like targets and start treating them like humans with taste, magic happens.
Cannes Lions 2026: Day 1 Top Campaigns, Deconstructed
Day 1 of Cannes Lions 2026 is in the books. Here is our brutally honest breakdown of the campaigns that chose human truth over corporate wallpaper.
Cannes Lions 2026: Watch every Grand Prix winner from day 1
Day 1 of Cannes Lions 2026 just wrapped. Here is our brutally honest strategic breakdown of the Grand Prix winners that actually earned their metal.
The Best 2026 FIFA World Cup Ads
Most soccer commercials are expensive, sweat-soaked corporate sermons. Here are the 2026 campaigns that chose chaotic human truth over generic stadium roars.
Summer 2026: Why Your Social Strategy Needs a 'Vibe Reset'
This summer, the algorithm is trading dopamine for 'cozy' vibes and micro-dramas. Here is how to navigate the 2026 social trends without losing your soul.
Earth Day 2026: Why Your Sustainability Strategy is Still a Snooze
Most green marketing is just preachy wallpaper. Here is how to use marketing science and creative strategy to actually make people care about the planet.
The Brand Reset: Why Your 'Cheap' Clicks Are Killing Your Equity
New data from the industry-first 'Brand Reset' study proves that chasing cheap impressions is a one-way ticket to the marketing doom loop. Here is the science.
March/April’s Best Ad Campaigns: Accidental Calls & Cheeky Emojis
From Verizon's slasher parody to Lipton's emoji war, we break down the most creative (and slightly unhinged) campaigns from March and April.
Your Brand's 'Safe' Strategy is Actually a Suicide Note
New data shows marketers think creativity is a risk. They’re wrong. Being boring is the most expensive mistake in your budget. Here's the science of why.
Stop Scrolling Like a Zombie: 10 Spring Hooks for Non-Boring Brands
Spring is here, and your engagement is still hibernating. We stole 10 high-performing hooks from our library to wake up your audience before they swipe away.
8 Creative Tools You Need as a Freelancer (If You Want Better Ideas, Faster)
If you want better ideas, faster, these tools can help. From structured ideation to AI-powered creativity, they turn vague briefs into clear concepts without the chaos of traditional brainstorming.