Articles by Monika Farkasova
Earth Day 2026: Why Your Sustainability Strategy is Still a Snooze
Most green marketing is just preachy wallpaper. Here is how to use marketing science and creative strategy to actually make people care about the planet.
The Brand Reset: Why Your 'Cheap' Clicks Are Killing Your Equity
New data from the industry-first 'Brand Reset' study proves that chasing cheap impressions is a one-way ticket to the marketing doom loop. Here is the science.
March/April’s Best Ad Campaigns: Accidental Calls & Cheeky Emojis
From Verizon's slasher parody to Lipton's emoji war, we break down the most creative (and slightly unhinged) campaigns from March and April.
Your Brand's 'Safe' Strategy is Actually a Suicide Note
New data shows marketers think creativity is a risk. They’re wrong. Being boring is the most expensive mistake in your budget. Here's the science of why.
Stop Scrolling Like a Zombie: 10 Spring Hooks for Non-Boring Brands
Spring is here, and your engagement is still hibernating. We stole 10 high-performing hooks from our library to wake up your audience before they swipe away.
8 Creative Tools You Need as a Freelancer (If You Want Better Ideas, Faster)
If you want better ideas, faster, these tools can help. From structured ideation to AI-powered creativity, they turn vague briefs into clear concepts without the chaos of traditional brainstorming.