← Frameworks library

    Business Strategy Frameworks

    The frameworks for the bigger calls - where to compete, what to fix, and how to turn strategy into a brief a team can act on.

    Get Who To By

    Get
    Who
    To
    By

    The Get-Who-To-By framework is a fast, no-fluff way to turn strategy into action. Define who you're talking to, what you want them to do, and how you'll make them do it.

    4C

    Company
    Category
    Strategy
    Customer
    Culture

    The 4C Model is like the chill cousin of the 4Ps. Instead of focusing just on the business side, it flips the script and puts the customer right at the center.

    4 Points Strategy

    Problem
    Insight
    Advantage
    Strategy

    The OG of all frameworks. The 4 Points Strategy Framework is a simple yet powerful tool for building strategic clarity.

    5 WHYs

    Symptom
    Why?
    Why?
    Why?
    Why?
    Why?
    Root Cause

    Stop treating symptoms and uncover the real root cause by asking 'why?' five times.

    Playing to Win

    Winning Aspiration
    Where to Play
    How to Win
    Core Capabilities
    Management Systems

    Lafley & Martin's five cascading choices - winning aspiration, where to play, how to win, capabilities, systems. Strategy as linked choices, not a plan.

    SWOT Analysis

    Strengths
    Weaknesses
    Opportunities
    Threats

    Strengths, Weaknesses, Opportunities, Threats in one 2x2. The classic audit - useful as a prompt, dangerous as a to-do list. Make it decide something.

    Porter's Five Forces

    FiveForces
    Threat of New Entrants
    Bargaining Power of Suppliers
    Bargaining Power of Buyers
    Threat of Substitutes
    Competitive Rivalry

    Why some industries print money and others bleed - rivalry, new entrants, suppliers, buyers, substitutes. Map the forces before you pick a fight.

    Ansoff Matrix

    Market Penetration
    Product Development
    Market Development
    Diversification

    Four growth bets by risk - market penetration, product development, market development, diversification. Where to grow, and how scared to be.

    BCG Matrix

    Stars
    Question Marks
    Cash Cows
    Dogs

    Stars, Cash Cows, Question Marks, Dogs. Plot the portfolio on growth vs share and decide what to feed, milk, or quietly put down.

    Blue Ocean Strategy

    Eliminate
    Raise
    Reduce
    Create

    Stop knife-fighting in the red ocean. Eliminate-Reduce-Raise-Create your way to uncontested space where the competition is irrelevant.

    Business Model Canvas

    Key Partners
    Key Activities
    Key Resources
    Value Propositions
    Customer Relationships
    Channels
    Customer Segments
    Cost Structure
    Revenue Streams

    Your whole business on one page - nine blocks from key partners to revenue streams. The shared map for how the thing actually makes money.

    Value Proposition Canvas

    Products & Services
    Gain Creators
    Pain Relievers
    Gains
    Customer Jobs
    Pains

    Fit what you make to what people actually want - products, gain creators, pain relievers against customer jobs, gains and pains.

    Eisenhower Matrix

    Do
    Schedule
    Delegate
    Delete

    Urgent vs important in a 2x2 - Do, Schedule, Delegate, Delete. The reason your to-do list is busy but never productive.

    OKRs

    Objective
    Key Result 1
    Key Result 2
    Key Result 3

    One ambitious Objective, three measurable Key Results. Align a company on outcomes, not a wishlist of tasks - if you dodge the vanity trap.