Best Ogilvy Campaigns of All Time
Ogilvy is the industry’s favorite proof that you can be both the suit and the rebel - provided your suit is well-tailored and your rebel phase includes selling a record amount of soap. From David’s legendary long-copy obsession to modern experiments in behavioral science, the agency has spent decades proving that the "big idea" is usually just a small, weird truth told very well. Browse the work below.
95 campaigns
IBM Watson: The Voice of Art
IBM Watson transformed traditional museum experiences by allowing visitors to directly converse with artworks via AI, making art accessible and engaging for a younger audience who felt disconnected from conventional museum settings, fostering deeper personal connections.
Pictionary: Fish
The campaign used escalating, absurd scenarios where a "fish" was humorously mistaken for a "tie" to dramatize Pictionary's core appeal: the delightful confusion and eventual "aha!" moments that make the game uniquely fun and engaging.
The Velux Group: The Indoor Generation
The campaign exposed the alarming truth that modern indoor living, despite its comforts, has created 'The Indoor Generation' suffering from a deep disconnect with nature, compelling people to re-evaluate their homes' connection to natural light and fresh air for better health and wellbeing.
Fundación Vivir: Mother Blanket
Fundación Vivir transformed traditional Ecuadorian Andean baby blankets into a pediatric evaluation system, embedding WHO-approved growth patterns in native dialect to empower isolated mothers to continuously monitor their babies' development, leveraging a centuries-old cultural connection to combat chronic malnutrition.
Sanpellegrino: With Love, Italy
Sanpellegrino launched its CIAO! line by casting Sopranos icons as 'The Nice Guys' whose attempts to share the drink are hilariously misinterpreted as mob threats, leveraging cultural nostalgia to turn a product trial into a viral comedy series.
TD: Fractional Window Shopping
To promote fractional shares while bypassing trademark laws, TD used precision-cut billboards that framed real-world logos of iconic brands. This legal heist turned window shopping into actual ownership, making blue-chip stocks accessible for as little as one dollar.
Vaseline: Vaseline Verified
Vaseline embraced its online community's user-generated hacks, scientifically validating them through playful lab-style videos to debunk myths and empower consumers with dermatologist-approved applications, solidifying its "Wonder Jelly" status amidst widespread misinformation.
Toyota: Escape Vehicle
Toyota Greece addressed the surge in domestic violence by releasing a cinematic film of a woman escaping her abuser in a competitor's car, proving that when lives are at stake, brand loyalty is secondary to human safety.
Cadbury 5 Star: Erase Valentine's Day
Cadbury 5 Star helped Valentine's Day cynics literally skip the holiday by sending volunteers across the International Date Line on a custom vessel, turning the brand's 'Do Nothing' philosophy into a scientific time-travel hack that erased the 24-hour cringe period.
Hasbro: Dungeons & Dragons: The Lost Episode
Hasbro resolved a 40 - year - old cliffhanger by producing the lost final episode of the Dungeons & Dragons cartoon using stop - motion action figures, validating fan theories to turn nostalgic longing into a high - demand product launch.
Dove: Get Unready
Dove hijacked the viral 'Get Ready With Me' trend by focusing on the messy aftermath of global celebrations, using macro photography of the soap bar to prove it can 'unready' even the most stubborn festive makeup and glitter.
Coca-Cola: Recycle Me
By deliberately crushing its universally recognized logo into unique, imperfect designs for OOH and digital, Coca-Cola transformed its brand identity into a powerful, unmissable call to action, visually embodying the recycling process and inspiring mass participation.
Dove - The Cost of Beauty
Dove exposed the devastating mental health impact of toxic social media beauty content on young girls by sharing a real girl's decade-long struggle, mobilizing public support for the Kids Online Safety Act.
Red Cross x Filsa Water: Filter Caps
Red Cross and Filsa Water transformed a standard PET bottle cap into a portable, biodegradable water filtration station, providing an immediate, accessible, and sustainable solution for communities lacking safe drinking water, leveraging existing plastic waste for a vital humanitarian purpose.
CeraVe - Michael CeraVe
CeraVe created a viral marketing campaign pretending that actor Michael Cera developed the skincare brand. The three-week prank, which involved 450 influencers, built suspense until the Super Bowl commercial revealed the truth that CeraVe was actually developed by dermatologists.
Dove: Turn Your Back
Dove invited women to physically turn their backs to the camera to protest TikTok's hyper-realistic Bold Glamour filter, transforming a simple gesture into a global movement against digital distortion and unattainable beauty standards.
Philips - Refurb: Better Than New
Philips launched "Better Than New" by exclusively selling refurbished products on its e-commerce platform during the holidays, using an AR installation and striking visuals to dramatically expose the e-waste crisis and offer a sustainable solution.
KFC - The Recipe Run
KFC capitalized on an in-game Colonel Sanders lookalike and new fried chicken cooking feature in Zelda: Tears of the Kingdom. By challenging gamers to speedrun cooking KFC's recipe in-game, it tapped into gaming culture and demonstrated the brand's fun, iconic recipe, generating massive organic engagement.
Cadbury - Shah Rukh Khan-My-Ad
Cadbury created personalized video ads featuring Shah Rukh Khan that promoted and supported local small businesses during the pandemic, turning their entire advertising budget into a platform for community support. By using AI and advanced technology, they generated hyper-localized ads that encouraged people to shop at specific neighborhood stores, ultimately helping small businesses survive during a challenging economic period.
GE PAE: Morning After Island
To bypass Honduras's 13 - year ban on emergency contraception, GE PAE built a physical platform in international waters. By creating a literal "safe haven" beyond local jurisdiction, they dramatized the law's absurdity and forced a national conversation on reproductive rights.
Dove: Courage is Beautiful
Dove redefined beauty by showcasing raw, unedited portraits of frontline healthcare workers with faces bruised by protective gear. It worked by shifting the Real Beauty narrative from aesthetic confidence to the physical sacrifice and courage of those serving others during the pandemic.
Téléfoot, la chaîne du foot - Le Pied (publicité août 2020)
Téléfoot launched its new football channel by creating a grand, humorous ode to the human foot, showcasing its diverse capabilities across history and culture, ultimately declaring football as its greatest feat, thus connecting the channel to the fundamental essence of the sport.
Petz: Pet-Commerce
Petz transformed online shopping by launching an AI - powered platform that used facial recognition to let dogs choose their own products, replicating the physical store experience where pets' reactions dictate what their owners buy.
Ab Inbev: Soccer Song For Change
Hijacked a beloved soccer anthem at South Africa's biggest match by having a female choir change the lyrics to a plea against domestic violence, forcing fans to confront the dark link between the game, alcohol, and abuse.
Voiz Waffle Chocolate: The Secret
Voiz Waffle Chocolate humorously dramatized the irresistible deliciousness of its snack by portraying it as a secret indulgence, too good to share even between deeply in love partners, highlighting the product's unique appeal through a relatable human flaw.
IBM Watson: Art With Watson
IBM Watson humanized art by enabling museum visitors to have real-time, voice-activated conversations with paintings. By turning silent masterpieces into interactive guides, it dismantled the intimidation barrier, making culture accessible and engaging for a population that previously felt excluded from museums.
Lacta: From the Start
Lacta transformed its chocolate into a literal catalyst for romance by creating a high-production web series where eating the product triggered vivid, episodic dreams of love, proving that even in a recession, people crave the sweetest part of life.
Cadbury: Pre-Joy
Cadbury hijacked famous viral videos by creating unskippable pre-rolls that looked like lost footage of the moments before the clips began. By showing people eating Bubbly chocolate right before their spontaneous joy, the brand positioned itself as the catalyst for happiness.
Forbes: Forbes Women
Forbes Brazil reimagined the world's most famous male billionaires as women, calculating how their rankings would plummet due to the global gender pay gap. This transformed abstract statistics into a tangible, shocking visual reality using the brand's own iconic asset.
Morton Salt: The One Moment
Morton Salt transformed a commodity into a purpose-driven brand by collaborating with OK Go on a music video where 4.2 seconds of action are slowed down, dramatizing how a single moment can spark a movement for good.