Creative Advertising Deconstructed
Explore 1239 famous creative advertising campaigns, each deconstructed by creative strategy, strategic framework, creative technique, craft breakdown and campaign results. Each campaign's creative idea is described in one clear sentence, with a full strategy breakdown to inspire your next creative strategy session.
Found 2 campaigns
GSK: Breath of Life
GSK transformed smartphones into diagnostic tools by turning a clinical lung test into a traditional Chinese blowing-ink art experience on WeChat, gamifying COPD screening to overcome the stigma and dismissal of respiratory symptoms among China's aging population.
Nestlé: Tummy Fish
Nestlé's 'Tummy Fish' campaign gamified water consumption for kids by creating a digital pet that thrived on water and became sad with sugary drinks, making healthy hydration fun and rewarding to combat poor health.