Creative Advertising Deconstructed
Explore 1239 famous creative advertising campaigns, each deconstructed by creative strategy, strategic framework, creative technique, craft breakdown and campaign results. Each campaign's creative idea is described in one clear sentence, with a full strategy breakdown to inspire your next creative strategy session.
Found 2 campaigns
Philips - Refurb: Better Than New
Philips launched "Better Than New" by exclusively selling refurbished products on its e-commerce platform during the holidays, using an AR installation and striking visuals to dramatically expose the e-waste crisis and offer a sustainable solution.
KFC - The Recipe Run
KFC capitalized on an in-game Colonel Sanders lookalike and new fried chicken cooking feature in Zelda: Tears of the Kingdom. By challenging gamers to speedrun cooking KFC's recipe in-game, it tapped into gaming culture and demonstrated the brand's fun, iconic recipe, generating massive organic engagement.