Creative Advertising Deconstructed
Explore 1239 famous creative advertising campaigns, each deconstructed by creative strategy, strategic framework, creative technique, craft breakdown and campaign results. Each campaign's creative idea is described in one clear sentence, with a full strategy breakdown to inspire your next creative strategy session.
Found 2 campaigns
Heinz - Ketchup Fraud
Heinz's 'Ketchup Fraud' campaign turned a widespread problem - restaurants refilling Heinz bottles with generic ketchup - into a powerful testament to its unmatched quality, by publicly exposing the fraud and enlisting consumers to demand the real deal, proving it truly has to be Heinz.
SickKids: Pain Squad App
The Pain Squad app transformed tedious pain reporting for young cancer patients at SickKids into an engaging police-themed game, complete with celebrity encouragement and rank progression, ensuring consistent data collection by making a difficult task fun and empowering.